The Coach
I wasn't naturally gifted. I wasn't athletic. I wasn't special. I was willing to work — and that's why I coach the way I do.
The Beginning
I met boxing through obsession. The first time I saw Mike Tyson fight, I didn't just see violence. I saw power. Control. Presence. I wanted that.
My first day in the gym wasn't heroic.
And over time — that changed everything. The gym became the one place where effort had a direct return, where showing up mattered more than natural ability.
That lesson never left me. It became the foundation of how I coach.
The Coach
Boxing Coach · Strength & Conditioning Specialist · Auckland, NZ
Jake has been coaching boxing and fitness for over 13 years — from complete beginners stepping into a gym for the first time, to competitive athletes preparing for fight night. His track record is built through the people he has trained in person, not through invented claims about an online programme.
What separates his coaching is not intensity alone — it is understanding. He teaches athletes to understand their own movement, so they leave every session with something permanent: knowledge they can take anywhere. The Boxer's Code is designed to carry that same teaching philosophy into a structured online format.
Outside the gym, Jake competes in grappling and applies the same framework to every discipline — standard over speed, understanding over volume, fundamentals over flash.
The Journey
The version of Jake that coaches today wasn't handed anything. It was built — rep by rep, round by round, session after session when nobody was watching.
The Motivation
The thing I love most isn't fighting. It's transformation.
I love seeing someone walk into the gym unsure of themselves — hesitant, convinced they're not athletic enough or fit enough or whatever enough. Then watching their confidence grow week after week as they realise what they're actually capable of.
That moment when they realise:
"I can actually do this."
That's everything.
I know what it feels like to walk into a room and feel like the weakest person there. So now, I build it in others. That's not a marketing line — it's the reason I've been doing this for over a decade, and why I'll keep doing it.
The Approach
Four principles behind every session — what separates deliberate development from going through the motions.
I don't train you to be dependent on me. I train you to become powerful and capable — on your own.
Most training fails not because people don't work hard enough, but because it lacks structure. High-intensity chaos, generic plans, coaches who count reps and call it coaching.
My programs are built on a different model. Foundations drilled until automatic. Each session with a clear purpose. The goal isn't just fitness — it's producing someone who can train correctly, independently, for life.
My goal is to build someone who:
"Boxing isn't just throwing punches. It's becoming someone stronger than you were yesterday."Start Training
Structure changes everything. If you're willing to work — Jake will give you the structure.
History
Real In-Person Coaching Results
Google Reviews
Commit to the Process
Jake will give you the structure. Train with him in person, or join the first official Boxer's Code online cohort.
View The Founding Cohort →
