The Coach

BUILT THROUGH
WORK,
NOT TALENT.

I wasn't naturally gifted. I wasn't athletic. I wasn't special. I was willing to work. And that's why I coach the way I do.

Train With Jake See the Programs

HOW IT STARTED

I met boxing through obsession. The first time I saw Mike Tyson fight, I didn't just see violence. I saw power. Control. Presence. I wanted that.

My first day in the gym wasn't heroic.

I couldn't do a single push-up.
I wasn't talented.
I wasn't athletic.
I was just consistent.

And over time — that changed everything.

The gym became the one place where effort had a direct return. Where showing up mattered more than natural ability. Where the person willing to grind would always outlast the person who relied on talent.

That lesson never left me. It became the foundation of how I coach.

Jake Maroroa — Boxing & Fitness Coach Auckland
13+
Years Coaching
500+
Athletes Trained
5★
Google Reviews

WHO IS JAKE?

Boxing Coach · Strength & Conditioning Specialist · Auckland, NZ

Jake has been coaching boxing and fitness for over 13 years — working with everyone from complete beginners stepping into a gym for the first time, to competitive athletes preparing for fight night. His track record speaks through the people he's trained, not just the time he's put in.

What separates Jake's coaching isn't intensity — it's understanding. He doesn't just run athletes through sessions. He teaches them to understand their own movement, so they leave every session with something permanent: knowledge they can take anywhere.

Outside the gym, Jake competes in grappling and applies the same framework to every discipline he trains in — standard over speed, understanding over volume, fundamentals over flash.

"My goal is to make myself redundant. If you leave every session knowing more than you did before — I've done my job."
Work With Jake

BUILT THROUGH YEARS OF
BLOOD, SWEAT & WORK

The version of Jake that coaches today wasn't handed anything. It was built — rep by rep, round by round, session after session when nobody was watching.

20km runs — building the engine first
200kg Deadlift — proving strength is built, not given
10 hard rounds on the bag or sparring
Training even when no one was watching
"I wasn't chasing a title. I was chasing the version of myself I knew I could become. That's still what I help my athletes do."

WHY I COACH

The thing I love most isn't fighting. It's transformation.

I love seeing someone walk into the gym unsure of themselves — uncomfortable, hesitant, convinced they're not athletic enough or not fit enough or not whatever enough. And then watching their confidence grow week after week as they realise what they're actually capable of.

That moment when they realise:

"I can actually do this."

That's everything.

I know what it feels like to walk into a room and feel like the weakest person there. I know what it feels like to lack confidence in your own body. So now, I build it in others.

That's not a marketing line. It's the reason I've been doing this for over a decade, and why I'll keep doing it.

THE COACHING PHILOSOPHY

Four principles behind every session Jake runs. This is what separates deliberate development from just going through the motions.

Power
Confidence
Skill
Discipline
Identity

I don't train you to be dependent on me. I train you to become powerful and capable — on your own.

Most training fails not because people don't work hard enough. It fails because it lacks structure. High-intensity chaos, generic plans, coaches who count reps and call it coaching.

Jake's programs are built around a different model. Foundations are drilled until they're automatic. Each session has a clear purpose. And the goal isn't just fitness — it's producing someone who can train correctly, independently, for the rest of their life.

My goal is to build someone who:

Understands the art of boxing
Moves with purpose and control
Stays composed under pressure
Thinks like a fighter — on and off the bag
"Boxing isn't just throwing punches. It's becoming someone stronger than you were yesterday."
Start Training
01
Foundations That Don't Break
Correct movement is installed so deeply it becomes automatic. No shortcuts. No guessing. The fundamentals are the program.
02
Clarity That Builds Confidence
You understand exactly what you're doing and why. When athletes understand the reason behind the work, hesitation disappears.
03
Pressure Applied With Precision
Intensity is introduced deliberately — building resilience and performance over time. Not chaos. Not volume. Purpose.
04
Independence as the Goal
Jake's goal isn't to create dependency on a coach. It's to equip athletes with the knowledge to train correctly long after the program ends.

YOU'VE READ THE STORY.
NOW DECIDE YOURS.

Structure changes everything. If you're willing to work — Jake will give you the structure.

13 YEARS IN THE GYM

2011
Started Coaching
Began coaching boxing in Auckland, working with local athletes and beginners wanting to learn the fundamentals properly from day one.
2014
Expanded to Strength & Conditioning
Integrated strength and conditioning methodology into boxing coaching — developing a combined system that built better all-round athletes.
2018
Fight Club Programme
Launched the intensive Fight Club programme for dedicated athletes wanting to take their boxing to competitive and fight-ready levels.
2022
Expanded Online
Began developing online coaching infrastructure to bring the same standard of coaching to athletes beyond Auckland.
2024
The Boxer's Code & Elite Strength System
Launched two full digital programs — bringing Jake's coaching philosophy to a global online audience through structured membership programs.

WHAT PEOPLE ARE SAYING

★★★★★
✓ Verified Training Client
"Jake is an outstanding coach. His boxing classes strike the perfect balance of technical training and fun, with a real focus on developing skills the right way. He breaks things down clearly, is incredibly knowledgeable, and makes sure everyone — from beginners to more experienced boxers — feels supported and challenged. On top of his technical expertise, Jake is super personable and creates a great atmosphere where you feel motivated and confident every session. Couldn't recommend his classes highly enough."
Bullrun Mack
Boxing Trainee
★★★★★
✓ Verified Training Client
"Jake encouraged me to give boxing a go and it's honestly one of the best decisions I've ever made. He has a real gift for spotting even the smallest detail in technique and explaining exactly how to improve it in a way that just makes sense. In just a short time, I've grown so much, developed a true love for boxing, and become part of an amazing community. I quickly went from trying one class to making it a weekly routine because I couldn't get enough. Jake's guidance has given me confidence, discipline, and a passion for boxing — and I'm amazed at the transformation I've experienced."
Lily Hardy
Boxing Trainee
★★★★★
✓ Verified Training Client
"Training with Jake has completely changed my perspective on fitness. I used to see the gym as a chore, but his incredible and adaptive approach has me genuinely looking forward to every session. He truly listens and tailors each workout to my physical and mental state. With his expert guidance and emphasis on perfect form, I'm now lifting heavier than I ever imagined. If you're looking for a trainer who gets real results by working on both body and mind — he's a true coach."
Aurelien Beraud
Strength Training Client
★★★★★
✓ Verified Training Client
"Originally, I planned to work with Jake for about six weeks to sort out my form and technique. Fast forward ten months, and I'm still training with him every week — and I don't see that changing anytime soon. What I really appreciate is that he helped me tap into my own motivation and work through some of the mental barriers I'd built for myself. Jake helped me shift my focus to how I want to feel and find a much better balance. I've become so much stronger — physically, but also mentally. He meets you where you're at each day, but still gets the best out of you."
Liudmyla
Strength Training Client · 10 Months
21
Five-Star Google Reviews · Every Single One
★★★★★
Google Verified Review
"The main thing that I like about Jake's methodology of training is that he is training you so, at some point, you don't need him to train you. Great at explaining the how's and why's."
Remo Kalnins
★★★★★
Google Verified Review
"Jake is an awesome coach. Approachable, knowledgeable, and consistently motivating. His ability to articulate and demonstrate the art of boxing is superb. Recommend for anyone and everyone. You will sweat, have fun, and leave empowered."
Megan Au
★★★★★
Google Verified Review
"Jake is an incredibly dedicated coach. Training with him for just under three months, my technique and form have markedly improved in both boxing and strength training. Jake's teachings extend beyond fitness, incorporating principles applicable to everyday life. Highly recommended."
Cydney Chan
★★★★★
Google Verified Review
"Training with Jake has been amazing! His technical expertise is on another level. Jake's not just a trainer, he's a genuinely kind person who makes me feel motivated with his encouraging words. Highly recommend him to anyone looking for an experienced and supportive boxing trainer."
Marilia Basso
★★★★★
Google Verified Review
"Highly recommend Jake! He has so much experience and really takes the time to understand what the best way of training is for you. I am the strongest I have ever been because of him."
Jess Rogers
★★★★★
Google Verified Review
"Really knowledgeable, patient and adapts to people's needs. Loved boxing with Jake and cleaned up technique and form. Cheers mate."
Meyrick Walker
★★★★★
Google Verified Review
"I highly recommend Jake's boxing! Such a fun but intense training every time. Jake is a patient and highly skilled trainer. He caters to all levels of fitness, making you feel comfortable. I never thought I would love boxing till now."
Ruth Asi-Marsters
★★★★★
Google Verified Review
"Jake has the ability to gently encourage you to build healthy habits without burning yourself out. He teaches you how to balance training with real life. It's hard to put in a few lines how much he has been helping me. I can't recommend him enough."
Brian Langer
★★★★★
Google Verified Review
"I never thought I would do boxing training let alone enjoy it! Jake is great at explaining technique and is always encouraging, friendly and professional. Definitely recommend."
Linda Gifford
★★★★★
Google Verified Review
"Have been attending Jake's boxing classes for 10 months now and also an intensive 3 month fight club programme. An excellent instructor who is committed to ensuring the basics are done well and built on from there. A session with Jake tests you mentally and physically. Highly recommend."
Sean Stowers
★★★★★
Google Verified Review
"Every session is fun, jam-packed with learning new skills and techniques, and challenges you to push past your limitations. Jake is patient and knowledgeable. This is where you want to train and get fit! As a newbie to boxing, I'm so glad it started here!"
Shanna Asi-Marsters
★★★★★
Google Verified Review
"If you need a boxing coach I would highly recommend Jake. He makes you feel really comfortable and makes sure to explain everything properly. He definitely has a strength-based approach to coaching and makes training fun."
Hope Hana-Wheeler
★★★★★
Google Verified Review
"Been training with Jake for 6 months and knew nothing about boxing but he made every session so enjoyable. Super professional!"
John Park
★★★★★
Google Verified Review
"If you are ever looking for a boxing coach, Jake is the only one you should be going to. Every session you learn something new. He is very friendly and helps you learn the fundamentals of boxing as well as getting you in good shape. Every time you leave the gym you will have a smile on your face."
aux3045
★★★★★
Google Verified Review
"Jake coaches the fundamentals of boxing in a way that is easily understood and implemented. With learning any new skill it can be overwhelming but Jake always has a way of simplifying techniques. The training sessions are always an awesome balance of challenging the mind and body."
Nina Tollemache
★★★★★
Google Verified Review
"Jake really connects with you and your goals, and helps you stay focused on what you're looking to achieve. Well worth the investment."
Michael Friis
★★★★★
Google Verified Review
"Jake is more than a fitness trainer — Jake is a fitness educator and that makes all the difference to success. He is able to give you the 'why' so that you really understand how to make the difference to your technique. I would thoroughly recommend him."
Sarah Friis
★★★★★
Google Verified Review
"Jake combines both his professionalism and passion when it comes to teaching boxing. He doesn't just take you through a training session — he combines his knowledge so that his client can really learn the art and fundamentals of boxing. Highly recommend!"
Emma Shand
★★★★★
Google Verified Review
"I really enjoyed boxing with Jake. I not only got an amazing workout but I learned so much about my technique as well. 10/10 highly recommended."
Shivani Pragji
★★★★★
Google Verified Review
"Jake is a professional that works on perfecting your boxing skills from the ground up. I have found every session to be both interesting and engaging physically. My skill level has improved and I have learnt so much in my one-on-one training sessions. Highly recommended."
Marino Evans-Vakatini
★★★★★
Google Verified Review
"Jake's boxing has taken me to where I want to be. After years away from nearly any physical exercise due to some injuries, he helped me get back on track. Jake has really gotten me back into shape and I'm loving it! Highly recommend."
Sal A

Commit to the Process

IF YOU'RE WILLING
TO WORK —

Jake will give you the structure. Choose your path and find out what you're actually capable of.

Work With Jake →