About Jake
I wasn't gifted. I wasn't athletic. I couldn't do a single push-up. I was willing to keep showing up, and that's exactly why I coach the way I do.
The Beginning
I started boxing at 12. I was an overweight kid growing up in a rough area, and I wanted two things: to get healthy, and to not feel helpless if something went wrong.
Then I saw Mike Tyson fight. It wasn't the violence that got me. It was the power, the control, the way he carried himself. I wanted that.
My first day in the gym wasn't heroic.
Over time, that changed everything. The gym was the one place where effort paid you back directly, and where showing up mattered more than natural ability.
That lesson never left me. It's the foundation of how I coach.
The Coach
Boxing & Strength Coach · Point Chevalier, Auckland
I've been coaching boxing and strength for over 13 years, from complete beginners walking into a gym for the first time to athletes preparing for fight night.
What I care about most is understanding. Anyone can count rounds and yell "harder." I want you to know what you're doing, why it works, and what it sets up next, so you leave every session with something you can take anywhere.
The Boxer's Code is that same teaching, built into a structured online programme for people who can't train with me in person.
Outside coaching, I've been training Brazilian jiu-jitsu for over a year. Being the beginner again is a good reminder of what it feels like to walk into a gym knowing nothing, and I learn it the same way I teach boxing: fundamentals first, understand why, don't rush.
The Journey
For a long time I wanted to be a champion. That wasn't my path. But I trained alongside pro-level fighters, kept up with them, and learned something that mattered more than any title: proof of what I was capable of.
None of it was handed to me. It was built rep by rep, round by round, often when nobody was watching.
The Motivation
The thing I love most isn't fighting. It's watching people change.
Someone walks into the gym unsure of themselves, convinced they're not athletic enough, fit enough, or whatever enough. Then week by week their confidence grows, because they have real evidence of what they can do.
That moment when they realise:
"I can actually do this."
That's everything.
I know what it feels like to walk into a room and feel like the weakest person there. Now I get to build the opposite in other people. It's the reason I've done this for over a decade, and why I'll keep doing it.
The Approach
Four beliefs behind every session I run, in person or online.
Most people don't fail because they don't work hard enough. They fail because nobody gave them structure. High-intensity chaos, random combinations, coaches who count reps and call it coaching.
I do it differently. Fundamentals drilled until they're automatic. Every session with a clear purpose. Every technique explained, not just demonstrated.
What I'm trying to build is someone who:
"Basics aren't beginner boxing. Basics are boxing."See The Programmes
If you're willing to do the work, I'll give you the structure.
History
From My In-Person Clients
These come from people I've coached in person. The Boxer's Code founding cohort will produce the first online reviews.
Google Reviews
Commit to the Process
I'll give you the structure. Join the Boxer's Code founding cohort, start with a $5 fundamental, or train with me in person in Auckland.
Choose Your Path
